Own site
autoleasekompas.nl
A Dutch comparison site for private lease and car finance, which I built and run myself. Open it and try the search form by make and model.
Open autoleasekompas.nlSEO services where you know up front what you get and what it costs
SEO services (getting found in Google) are hard to buy when you cannot judge the work yourself. Often you pay by the month for hours. Meanwhile a new customer is more likely to end up with your competitor than with you.
The two SEO packages and the monthly work have a fixed price; for other work you get a proposal with the price first. You can start with a free website check.
Free. You get one A4 page by e-mail; what you do after that is up to you.
Or call: +31 6 3472 0079
Does this sound familiar?
- My website has been up for years, but I get hardly any enquiries from it.
- I have paid an agency before and still do not know what I got for it.
- Everyone talks about AI and ChatGPT. I do not know what that means for my website.
- My site looks dated, and customers still phone for everything that could be done online.
What you get when you have your website optimised
A package at a fixed price, monthly work at a fixed monthly price, or custom work with a proposal first. Where there is a limit, it is stated.
| What you get | What it does for you |
|---|---|
| A free website check | You get one A4 page by e-mail with what I see when I look at your site the way Google and a new customer do. It is a first look, not a full audit: that is in the packages. |
| An SEO package at a fixed price | You get an SEO audit with an action list, an analysis of your competitors, a content plan, and service pages and articles with images. Everything comes by e-mail as documents. You or your web developer add them to the site. |
| A website for a notary, lawyer, accountant or dentist | An SEO package contains no texts that amount to legal, financial or medical advice. For a firm or practice there is the Firm website: all the copy written for you, and you check the professional content yourself. |
| A new design for your site (redesign) | If your site has to be redone, it costs the same as a new website: one of the two packages at a fixed price. The addresses of your old pages are redirected, so a visitor who follows an old link lands on the right page. |
| Pages about your business and your people | Who are you, what have you done and where can that be verified? Google calls it E-E-A-T: experience, expertise, authoritativeness and trustworthiness. You get the pages that state it, as custom work. |
| The technical side | Can Google find and read your pages? In a package the audit says what has to be done and in which order. Carrying it out is not included; you can have that done as custom work. |
| Being found by AI assistants (GEO) | Your site gets facts in plain text, with a date and a source, and the same business details everywhere. That is meant to let ChatGPT and other AI assistants understand your business. Nobody can promise that an assistant will name you. |
| More customer contact through your site | A form for enquiries, or ordering and paying on the site itself, as with the packages on this site. Say what customers still arrange by phone. You will then hear which parts of that can be built. |
Sites and figures you can check for yourself
This lets you check for yourself what SEO work looks like: a site of my own that you can open now, and the clicks from Google Search to two travel sites of my own in 2025. I do not quote client figures.
Search traffic, calendar year 2025
1,009,297 clicks from Google Search in 2025
What this means for you: you see SEO work on real sites, with the figures per month and their source. The figure counts the clicks in Google on results for two travel sites about Amsterdam that I own and run myself. The larger one is a visitor guide to De Wallen in Amsterdam, online since 2010.
| Site | Clicks in 2025 |
|---|---|
| amsterdamredlightdistricttour | 976,939 |
| toursinamsterdam | 32,358 |
| Total | 1,009,297 |
Source: Google Search Console, Google’s free tool that shows which searches a site appears for. Clicks on results in Google Search, 1 January to 31 December 2025, retrieved on 1 October 2026 through its connection with Ahrefs, a paid SEO tool.
A click is not a unique visitor: the same person can click more than once. Visits from other channels are not included. The scale starts at zero.
It is a figure for 2025, not a forecast: in 2026 the number of clicks is lower. It says something about these two sites, not about what your site will achieve.
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Astro and WordPress
If your site runs on WordPress, you will be working with someone who also maintains WordPress sites. I built this site and autoleasekompas.nl myself, in Astro: software for building websites.
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A background in marketing
From 2021 to April 2025 I was Marketing Director at Tech Company. Since April 2025 I have worked full-time on Toss it Online, not alongside a job elsewhere.
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Since 2015
Toss it Online has been registered with the Dutch Chamber of Commerce (KvK) since 2015, under number 63129124: you can look it up yourself. It is a sole proprietorship in Bussum.
How it works, from your first message to after delivery
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You ask for the free website check
You fill in the address of your website. Then you get one A4 page by e-mail: your site seen the way Google and a new customer see it.
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You choose: a package, monthly work or custom work
You order and pay for a package online; in the order form you describe your business. You ask for monthly work through the form; for custom work you get a proposal with the price first. Only then do you decide.
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Work starts after your payment or go-ahead
With a package, production starts right after your payment. With custom work you see the result before it goes online; the proposal says how often you can ask for changes.
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You receive the work
A package arrives by e-mail: the SEO Start package within 10 working days of payment, the SEO Growth package within 15. Read every text before you publish it.
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After delivery
A package ends at delivery: there is no ongoing subscription. You or your web developer add the content to your site, with its instructions. Monthly work runs until you cancel; for custom work the proposal says what comes next.
What do SEO services cost?
Two SEO packages have a fixed price: €995 and €1,995, excl. VAT. You pay once; a package is not a subscription. If you want work on being found in Google and AI assistants every month (SEO and GEO), that costs €750 or €1,250 per month, excl. VAT, for at least 3 months.
What the price of other custom work depends on
This makes it cheaper
- A few pages about your business and your people
- You supply the copy and the photos
- The technical side of your site is in order
- Information and a contact form only
- One language
This makes it more expensive
- Many pages, for example one per service and per staff member
- All the copy is written for you
- Technical problems have to be fixed first
- Extra features, such as ordering and paying online
- Two languages
There is no figure for this custom work here: it would say nothing about your site until it has been looked at. You get a proposal with the price first.
If your site has to be redone from scratch, the fixed price of a new website applies: €2,995 or €4,995, excl. VAT. The addresses of your old pages are then redirected to the new ones.
You order and pay for the two SEO packages online. Below is what they contain and what they do not, and under that what you get with monthly work.
For freelancers and starters with a new or small website
SEO Start package
€995 excl. VAT · one-off, no subscription
- A check of your website with an action list, and a comparison with 3 competitors
- A list of 20 topics your customers search for, in order of priority
- 10 pages of copy for your site: 5 about your services and 5 articles, with 20 images
For small and medium-sized businesses whose website has been online for a while
SEO Growth package
€1,995 excl. VAT · one-off, no subscription
- A check of your website with an action list, and a comparison with 5 competitors
- A list of 40 topics your customers search for, in order of priority
- 20 pages of copy for your site: 5 about your services and 15 articles, with 40 images
How your package is made
Research and copy are produced with AI, following my fixed process and using Ahrefs data. Every text then goes through a separate check for facts, sources and AI-sounding language.
I spot-check every delivery before it is sent. That separate check is automated as well; I do not read every text in full myself.
For businesses only, freelancers included. Prices exclude VAT.
Texts that amount to legal, financial or medical advice are not part of a package. Are you a notary, lawyer, accountant or dentist? First read what your firm or practice can get instead.
Not part of a package: placing the texts on your site, getting links from other sites (link building) and ongoing work. You get no guarantee of rankings in Google, visitors or revenue: nobody can give one.
Monthly work on being found
Every month your site and your listings are worked on, for Google (SEO) and for AI assistants such as ChatGPT (GEO). You pay a fixed price for fixed work, not for hours.
For a trade, a shop or another local business
SEO and GEO Local
€750 per month, excl. VAT
At least 3 months, 2 months’ notice
- Two pages new or rewritten every month, such as a service in a town where you work or a finished project
- Your Google Business Profile kept up: new photos and posts, and your details checked
- Your name, address and phone number the same everywhere, also in the business directories where Google and AI assistants read them
- A short report every month: what was done, and which searches your site appears for
For a notary, lawyer, accountant, consultancy or practice
SEO and GEO Firm
€1,250 per month, excl. VAT
At least 3 months, 2 months’ notice
- Two pages new or rewritten every month, about questions clients ask; you check the professional content yourself
- Your questions and answers extended, in plain language, so that Google and AI assistants can read them well
- Your Google Business Profile and your listings in directories kept up
- A report and a half-hour conversation every month: what was done, and which searches your site appears for
Questions about SEO services
Will an SEO package get me higher in Google?
Not guaranteed: nobody can promise you a higher place. Google decides the order, and it also depends on your competitors, on your website and on what you keep publishing.
What you do have in writing up front: what you get, what it costs and within which period you receive it. How that period is counted is in section 9 of the service terms.
I am a notary, lawyer, accountant or dentist. Can I order an SEO package?
Yes, with one limit. An SEO package contains no texts that amount to legal, financial or medical advice; such topics are replaced with others from the content plan. If the whole order falls under it, the order is refused and you get the amount you paid back.
For a firm or practice there is the Firm website: €4,995 excl. VAT, with pages about your services and your people. You check the professional content of those texts yourself.
What is GEO, and will it get me found in ChatGPT?
Nobody can promise that. GEO (generative engine optimisation) is meant to let AI assistants such as ChatGPT find and understand your business. For that your site gets the same as for Google: facts in plain text, with a date and a source, and the same business details everywhere.
Who do I deal with, and do you use AI?
With one person: me. There is no account manager in between. AI is a tool for writing and building; for a website and other custom work, I check the result myself.
In the SEO packages the research and the copy are produced with AI. Every text goes through an automated check there. I spot-check every delivery and do not read every text in full myself.
What do I still have to do myself after an SEO package?
Read it through, publish it and keep it up to date. Read every text before you publish it: you know your business, your prices and the rules in your trade.
Then you add the texts and images to your site, yourself or with your web developer. Technical repairs and getting links from other sites (link building) are not in a package; the audit does say what has to be done.
My website is out of date. Do I need SEO or a new design?
That depends on your site: sometimes the content is good and the design is dated, sometimes it is the other way round. Send the address of your website. You will then hear what needs attention first: the copy, the technical side or the design.
If the site has to be redone from scratch, it costs the same as a new website. Your old addresses are redirected to the new pages.
Read on
- Website design If your site has to be redone from scratch, or you have none yet: two websites at a fixed price.
- SEO consulting: learn SEO and GEO yourself If you would rather do it yourself: personal advice, and soon the SEO and GEO e-book.
- Who you will deal with Who does the work: a career with dates and how an assignment goes.
- All services and prices The two SEO packages side by side, the monthly work and what you can have done on request.
Ask for your free website check
Fill in the address of your website and add what you are missing. You get one A4 page by e-mail with what I see. What you do after that is up to you.
- info@tossitonline.com
- Phone
- +31 6 3472 0079
- Elard Tissot van Patot
- Address
- Dr. Schaepmanlaan 35, 1402 BR Bussum
Your message has been sent
Thank you. You get a reply by e-mail; I read your message myself.